Staying consistent during change.
Though originally hired to design the experience for the company’s experimental arm Prosight Direct, a change in leadership direction shifted my role toward supporting core businesses. This meant my role had significantly changed from designing direct-to-consumer experiences to redesigning internal and business-to-business tools.
However, during the changes, I remained adaptable by sticking to core UX values and processes. My day-to-day activities included…
- Conducting continuous user research to understand needs, identifying areas of opportunity, testing and validating hypotheses; elevating findings to leadership to advocate for users.
- Creating rapid prototypes and production-ready mockups for rapid implementation.
- Designing and documenting a new design system while actively building multiple products.
- Collaborating with cross-functional teams to ensure that proposed solutions balanced user needs with business goals and technical feasibility.
