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Service Modernization: The Zone
I spearheaded the UX architecture for "The Zone," ADP’s flagship internal ecosystem serving 18,000+ global associates.
By consolidating fragmented legacy workflows into a unified Salesforce Service Cloud environment and integrating Agentic AI, I transformed a disjointed service journey into a smarter, human-centered platform that empowers teams to deliver faster and more precise outcomes.
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Workflow Digitization: Online Submissions
I standardized a chaotic, email-reliant submission process into a high-efficiency digital workflow for commercial insurance brokers. By architecting a consistent, online intake system, I reduced manual underwriting errors and significantly accelerated the turnaround time for processing new business accounts.
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Conversion Optimization: Purchase Funnel
To address critical conversion bottlenecks in the ProSight Direct MVP, I led a research-driven redesign of the liability insurance purchase funnel. By identifying and removing cognitive friction points in the selection process, I empowered users to confidently self-serve while aligning the experience with aggressive business growth targets.
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Service Automation: Customer Support Center
To support a company-wide shift toward operational efficiency, I architected a self-service support ecosystem designed to deflect non-revenue generating calls. By balancing user autonomy with automated troubleshooting tools, I significantly reduced contact center load while improving the overall speed of customer resolution.
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Hi. I’m Jim Silverman, enterprise product designer.
I’ve spent over a decade in the trenches of high-scale enterprise SaaS, Fintech, and Insurtech. My expertise lies in finding the threads of clarity within chaotic legacy environments and turning them into cohesive product strategies.
Most recently at ADP, I’ve been unravelling the complexities of global service platforms for 18,000+ users, integrating Agentic AI to move the needle on operational efficiency. Before that, at ProSight and SPS Commerce, I pioneered digital transformations that replaced manual, error-prone processes with automated, self-service ecosystems.