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Service modernization at enterprise scale
My team reimagined internal tools for 18,000+ global associates on Salesforce Service Cloud to create a unified, AI-powered experience for faster, smarter, human-centered service.
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Making liability insurance an easy decision
Originally built as an MVP, this experience allowed users to tailor and select their liability insurance, but had significant bottlenecks for conversion.
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Enabling self-service for travelers
With a company-wide emphasis on its helpful call center, a self-service support center with automated tools was needed to help reduce the amount of non-revenue generating calls.
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Modernizing complex insurance requests
Most business at ProSight is conducted over email with little consistency. Enabling brokers to submit new business online would standardize the process.
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Hi. I’m Jim Silverman, digital product designer.
I'm a Principal Product Designer with 15+ years of transforming complex enterprise B2B and CRM ecosystems into structured, intuitive experiences that make work simple and efficient.
I specialize in aligning user needs with business strategy, fostering cross-functional collaboration, and guiding teams through ambiguity to deliver measurable impact. My recent work focuses on enterprise-scale modernization—integrating Generative and Agentic AI to unlock new opportunities—ensuring solutions are not just scalable, but human-centered and impactful.
With a balance of strategic vision and hands-on leadership, I drive digital experience that simplify complexity, empower users, and advance business outcomes.